{"id":2088,"date":"2021-11-13T19:36:13","date_gmt":"2021-11-13T19:36:13","guid":{"rendered":"https:\/\/tsinghua.org.uk\/index.php\/2023\/02\/26\/2068870e85\/"},"modified":"2023-02-28T23:03:41","modified_gmt":"2023-02-28T23:03:41","slug":"2068870e85","status":"publish","type":"post","link":"https:\/\/tsinghua.org.uk\/index.php\/2021\/11\/13\/2088\/","title":{"rendered":"\u6821\u53cbUP\u8ba1\u5212\uff5c\u521b\u4e1a\u9879\u76ee\uff1a\u8111\u52a8\u6587\u5316\u521b\u610f\u79d1\u6280\u6709\u9650\u516c\u53f8\uff08BNA Cultural and Creative Technology\uff09"},"content":{"rendered":"
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\u6821\u53cb\u7b80\u4ecb<\/strong><\/span><\/p>\n


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\u5c39\u7490\u7490\uff08\u521b\u59cb\u4eba&\u5546\u4e1a\u62d3\u5c55\u603b\u76d1\uff09<\/strong><\/p>\n

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\u6e05\u534e\u5927\u5b66\u7f8e\u672f\u5b66\u9662\u5de5\u4e1a\u8bbe\u8ba1\u4ea7\u54c1\u4e13\u4e1a\u672c\u79d1\u5b66\u4f4d\uff0c\u5e03\u9c81\u5185\u5c14\u5927\u5b66\u4ea7\u54c1\u8bbe\u8ba1\u7814\u7a76\u751f\u548c\u8bbe\u8ba1\u5b66\u535a\u58eb\u5b66\u4f4d\u3002\u662f\u5e03\u9c81\u5185\u5c14\u5927\u5b66\u7684VR&AR\u7814\u7a76\u5458\uff0c\u8d1f\u8d23\u9879\u76ee\u5305\u62ecInclusive Immersion\uff0cCrossReality Museums\uff0c StoryFutures China\u548cStoryFutures +\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\u7684\u7528\u6237\u7814\u7a76\uff0c\u5305\u5bb9\u6027\u548c\u65e0\u969c\u788d\u6c89\u6d78\u5f0f\u4f53\u9a8c\u7814\u7a76\uff0c\u4ee5\u53ca\u7ebf\u4e0a\u6c89\u6d78\u5f0f\u535a\u7269\u9986\u7684\u7814\u7a76\u3002<\/span><\/p>\n


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\u5f20\u654f\u4e4b\uff08\u521b\u59cb\u4eba&\u9879\u76ee\u603b\u76d1\uff09<\/span><\/strong><\/span><\/p>\n

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\u73b0\u82f1\u56fd\u4e0a\u5e02\u7535\u5546\u96c6\u56e2The Hut Group\u7684UX Researcher (Digital Experience\u90e8\u95e8) \uff0c\u4ece\u4e8b\u4e92\u8054\u7f51\u7528\u6237\u7814\u7a76\uff0c\u670d\u52a1\u5ba2\u6237\u5305\u62ecCoca-Cola\uff0cLookFantastic\uff0c MyProtein\u7b49\u3002\u66fe\u4efb\u804c\u4e8eUniversity of the Arts London\u548cLouis Vuitton\uff0c\u5e76\u4e3aInSites Consulting\u63d0\u4f9b\u6d88\u8d39\u8005\u53ca\u5e02\u573a\u7b56\u7565\u54a8\u8be2\u3002\u83b7\u66fc\u5f7b\u65af\u7279\u5927\u5b66User-centred design and marketing research\u535a\u58eb\u5b66\u4f4d\uff0c\u6e05\u534e\u5927\u5b66\u7f8e\u672f\u5b66\u9662\u670d\u88c5\u8bbe\u8ba1\u7855\u58eb\u3001\u672c\u79d1\u3002<\/span><\/p>\n


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\u2014\u2014\u8111\u52a8\u6587\u5316\u521b\u610f\u79d1\u6280\u6709\u9650\u516c\u53f8\uff08BNA\uff09\u2014\u2014<\/strong><\/span><\/p>\n


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\u5c39\u7490\u7490\u548c\u5f20\u654f\u4e4b\u5728\u82f1\u56fd\u5b8c\u6210\u5b66\u4e1a\u540e\uff0c\u5171\u540c\u521b\u5efa\u7684\u8111\u52a8\u8bbe\u8ba1<\/span>\u6587\u5316\u521b\u610f\u79d1\u6280\u6709\u9650\u516c\u53f8\uff0c\u662f\u4e00\u5bb6\u4f4d\u4e8e\u82f1\u56fd\u4f26\u6566\u7684\u56fd\u9645\u521b\u610f\u7814\u7a76\u4e0e\u53d1\u5c55\uff08R&D\uff09\u516c\u53f8\u3002\u516c\u53f8\u805a\u7126\u4e2d\u82f1\u521b\u610f\u6587\u5316\u4ea7\u4e1a\u3001\u65b0\u5174\u79d1\u6280\u4ea7\u4e1a\u3001\u7535\u5546\u4e92\u8054\u7f51\u884c\u4e1a\u7684\u201c\u7814\u7a76\u4e0e\u53d1\u5c55\u201d\u9879\u76ee\u3002\u8111\u52a8\u8bbe\u8ba1\u901a\u8fc7\u63d0\u4f9b\u5e02\u573a\u548c\u7528\u6237\u7814\u7a76\u4ee5\u53ca\u9879\u76ee\u54a8\u8be2\u670d\u52a1\u4fc3\u8fdb\u5730\u65b9\u4f01\u4e1a\u548c\u673a\u6784\u7684\u56fd\u9645\u5316\u5408\u4f5c\uff0c\u901a\u8fc7\u7b56\u5212\u7ebf\u4e0a\u53ca\u7ebf\u4e0b\u4ea4\u6d41\u5e73\u53f0\u4fc3\u6210\u4e2d\u82f1\u884c\u4e1a\u5b9e\u8df5\u8005\u76f4\u63a5\u7684\u8de8\u6587\u5316\u6c9f\u901a\u3002\u521b\u4e1a\u81f3\u4eca\uff0c\u8111\u52a8\u8bbe\u8ba1\u5df2\u7ecf\u89e6\u8fbe\u5230\u7f8e\u56fd\u548c\u6b27\u6d32\u5927\u9646\u7684\u673a\u6784\u548c\u4ece\u4e1a\u8005\u3002<\/span><\/p>\n


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\u2014\u2014\u521b\u4e1a\u76ee\u6807\u2014\u2014<\/strong><\/span><\/p>\n


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\u00b7        <\/span><\/span>\u8054\u7ed3\u884c\u4e1a\u548c\u5b66\u672f\u4e13\u5bb6\u8fdb\u884c\u7ebf\u4e0a\u8de8\u4e13\u4e1a\u7814\u8ba8\u4f1a\uff08\u516c\u5f00\u6d3b\u52a8\uff09\uff1b<\/span><\/p>\n

\u00b7        <\/span><\/span>\u5d4c\u5165\u3001\u878d\u5408\u4e0d\u540c\u884c\u4e1a\uff0c\u4fc3\u8fdb\u65b0\u5174\u4ea7\u4e1a\u7684\u7cfb\u7edf\u5316\u7efc\u5408\u53d1\u5c55\uff1b<\/span><\/p>\n

\u00b7        <\/span><\/span>\u4e3a\u4ece\u4e1a\u8005\u548c\u5b66\u8005\u6316\u6398\u8de8\u884c\u4e1a\u5408\u4f5c\u673a\u4f1a\uff0c\u5e76\u4fc3\u6210\u5408\u4f5c\u843d\u5b9e\uff1b<\/span><\/p>\n

\u00b7        <\/span><\/span>\u4e3a\u5c0f\u4f01\u4e1a\u63d0\u4f9b\u884c\u4e1a\u53d1\u58f0\u673a\u4f1a\uff0c\u5bfb\u6c42\u5546\u4e1a\u53d1\u5c55\u673a\u9047\u3002<\/span><\/p>\n


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\u2014\u2014\u4ea7\u54c1\u4e0e\u670d\u52a1\u2014\u2014<\/strong><\/span><\/p>\n

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\u8111\u52a8\u6587\u5316\u521b\u610f\u79d1\u6280\u6709\u9650\u516c\u53f8\u63d0\u4f9b\u7684\u670d\u52a1\u548c\u5e73\u53f0\u5305\u62ec\u6709\uff1a<\/span><\/p>\n


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\u5e02\u573a\u8c03\u7814<\/span><\/strong><\/span><\/p>\n

\u4e3a\u4e2d\u82f1\u4e24\u56fd\u673a\u6784\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u8fdb\u884c\u6df1\u5165\u7684\u5e02\u573a\u8c03\u7814\uff0c\u4ece\u800c\u5e2e\u52a9\u4e24\u56fd\u673a\u6784\u66f4\u597d\u7684\u8fdb\u884c\u8de8\u56fd\u7684\u5e02\u573a\u5f00\u53d1\u5de5\u4f5c\uff0c\u786e\u5b9a\u6f5c\u5728\u5ba2\u6237\u548c\u5176\u4ed6\u5229\u76ca\u76f8\u5173\u8005\uff0c\u7784\u51c6\u5e02\u573a\u5b9a\u4f4d\uff0c\u8bc6\u522b\u5f53\u5730\u7684\u7ade\u4e89\u4f01\u4e1a\u548c\u7ade\u54c1\u3002<\/span>
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\u540c\u6b65\u4e0e\u5e02\u573a\u8c03\u7814\u8fdb\u884c\u7684\u662f\u4e13\u4e1a\u548c\u6df1\u5165\u7684\u7528\u6237\u7814\u7a76\u3002<\/span>\u901a\u8fc7\u5b9a\u6027\u548c\u5b9a\u91cf\u7814\u7a76\u65b9\u6cd5\uff0c\u5168\u65b9\u4f4d\u6355\u6349\u76ee\u6807\u7528\u6237<\/span>\/\u6d88\u8d39\u8005\u7684\u52a8\u673a\u3001\u4e60\u60ef\u3001\u884c\u4e3a\u3001\u5174\u8da3\u548c\u9700\u6c42\u3002<\/span>\u7cfb\u7edf\u5316\u5206\u6790\u6570\u636e\u5e76\u63d0\u4f9b\u53ef\u884c\u7684\u8bbe\u8ba1\u5efa\u8bae\u548c\u7814\u7a76\u62a5\u544a\u3002<\/span>
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\u9879\u76ee\u987e\u95ee<\/span><\/strong><\/span><\/p>\n

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\u4ea4\u6d41\u5e73\u53f0<\/span><\/strong><\/span><\/p>\n

\u4e3e\u884c\u56fd\u9645\u4ece\u4e1a\u8005\u7684\u8de8\u4e13\u4e1a\u3001\u8de8\u6587\u5316\u3001\u8de8\u9886\u57df\u7684\u4ea4\u6d41\u6d3b\u52a8\uff08\u5706\u684c\u8ba8\u8bba\uff0c\u4e3b\u9898\u8bba\u575b\uff0c\u56fd\u9645\u4f1a\u8bae\u7b49\uff09\u3002<\/span>\u901a\u8fc7\u3010\u8111\u52a8\u8bbe\u8ba1\u3011\u516c\u4f17\u53f7\uff0c\u5b9a\u671f\u5206\u4eab\u6700\u65b0\u7684\u79d1\u6280\u53d1\u5c55\u3001\u6210\u529f\u7684\u884c\u4e1a\u6848\u4f8b\u548c\u7a81\u7834\u6027\u7684\u7814\u7a76\u53d1\u73b0\u3002<\/span>
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\u516c\u53f8\u521b\u59cb\u4eba\u5c39\u7490\u7490\u548c\u5f20\u654f\u4e4b\u6b22\u8fce\u5bf9<\/span>\u521b\u610f\u8bbe\u8ba1\u79d1\u6280\u9886\u57df<\/span>\u611f\u5174\u8da3\u7684\u6e05\u534e\u6821\u53cb\u540c\u5979\u4eec\u8fdb\u884c\u4ea4\u6d41\u3001\u5efa\u7acb\u8fde\u63a5\u3002\u540c\u65f6\u6b22\u8fce\u6821\u53cb\u4eec\u5173\u6ce8\u8111\u52a8\u8bbe\u8ba1\u516c\u4f17\u53f7\uff0c\u63a5\u6536\u884c\u4e1a\u5185\u6700\u65b0\u7684\u521b\u610f<\/span>\u8bdd\u9898\u6742\u8c08\u7cbe\u9009<\/span>\uff0c<\/span>\u8bbe\u8ba1\u65b9\u6cd5\u548c\u6848\u4f8b\u89e3\u6790<\/span>\uff0c<\/span>\u73b0\u72b6\u5206\u6790\u548c\u5e02\u573a\u8d8b<\/span>\u52bf\u9884\u6d4b<\/span>\uff0c\u4ee5\u53ca<\/span>\u4ea4\u4e92\u5f0f\u4f53\u9a8c\u6280\u672f<\/span>\u7b49\u8bfe\u9898\u7684\u5b66\u672f\u6210\u679c\u3002<\/span><\/p>\n

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[\u626b\u63cf\u4e0b\u65b9\u4e8c\u7ef4\u7801\u5173\u6ce8\u8111\u52a8\u8bbe\u8ba1<\/strong>\u516c\u4f17\u53f7]<\/span><\/p>\n


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\u957f\u6309\u4e8c\u7ef4\u7801<\/span><\/strong>\u5173\u6ce8<\/span><\/strong><\/p>\n

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